Clipping:Coining Nolan's nickname; marketing

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Date Sunday, May 5, 1878
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President Pettit, of the Indianapolis Club, who cannot fairly object to being called the Western Yankee, has done what he could to widely advertise his club, and, among other devices, has had made a lot of large photographs (perhaps 2 feet by 18 inches), of Nolan and Flint, his pitcher and catcher. The former is labeled “The Only Nolan,” and the latter “The Champion Catcher of America.” So far as notoriety goes Mr. Pettit has gained his end, for all the ball-players and lots of ball men have felt called on to discuss the good or bad taste of hanging up such pictures in the windows about town. The jokes cracked at the expense of the unfortunate Nolan are innumerable, and in last Thursday's game, when he began to be hit pretty freely, the crowd sang out with one accord, “The Only Nolan—shoot him.” John Peters, of Milwaukee, avers his intention of getting a huge deer's head printed for “Buck” Weaver, so he can label it “The Only Buck” or else he will get an elk (for Ellick) and label it “The Only Ellick.” Putting aside any question of taste, it may be questioned whether Mr. Pettit has not put more of a load on Nolan than he can carry. To be “The Only Nolan,” he must win right along, and it isn't yet sure that he can do that.

Source Chicago Tribune
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Submitted by Richard Hershberger
Origin Initial Hershberger Clippings

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